AEM Articles, Press Release & Blogs About the SolarTechTRU,, Robert Koelsch, and other cold chain miracles

Zero Emissions Achieved!

SolarTechTRU is setting a standard for zero emissions TRUs.

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Earth Day Celebration: Sustainable Warehouse Open House

April 05, 20242 min read

“Every obstacle we faced, we answered with technology that very reliably delivers, and that also helps California achieve its zero emissions goals without food distributors having to go broke. As a matter of fact, our proprietary tech has been helping their balance sheets, significantly.”

- Robert Koelsch, CEO and Co-Founder, AEM

SolarTechTRU lets PFG reefers enter and leave the site fee free

No Fees to leave or enter your site with the SolarTechTRU - earn $25K WAIRE credits per SolarTechTRU, EVERY YEAR.

Experience a ride in an electric Volvo truck at PFG Earth Day Event 2024

Catch a ride in an electric Volvo truck during PFG's Earth Day Event 2024

Please be our guest!

PFG will be showcasing our zero emissions SolarTechTRU's, among the other pieces of their carbon-reduction puzzle.

Earth Day: April 22, 2024

11am-1:30pm (We're serving ice cream frozen by the sun, and lunch will be served)

PFG: 5480 Monterey Rd. Gilroy, CA 95020

Key features of the facility include:

• A fleet of seven Class 8 Volvo VNR Electric trucks and a zero-emission yard tractor, exemplifying PFG's move towards zero-tailpipe emission transportation.

• SolarTechTRUs (solar-electric TRUs) from Advanced Energy Machines (AEM.Green), representing breakthrough zero-emissions, multi-temp-controlled trailer technology.

• A charging island developed by Freewire Technologies, capable of charging up to 30 tractors simultaneously, ensuring operational efficiency and resiliency.

• Rooftop solar power and battery storage through GridMarket and installed by renewable energy developer team Enerlogics and MBL Energy, highlighting PFG’s commitment to clean energy and reducing reliance on traditional power sources.

In addition to its collaboration with numerous “green” partners, PFG’s electromobility journey was made possible with funding support from California’s Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP) and from EnergIIZE Commercial Vehicles (Energy Infrastructure Incentives for Zero-Emission Commercial Vehicles). Each of these organizations played an instrumental role in ensuring that PFG's investments were both strategic and impactful, setting a benchmark for sustainability in the food distribution industry.

5480 Monterey Rd, Gilroy, CA 95020

Agenda For PFG's Earth Day Event:

11:00 a.m. Arrival and Check-in

11:10 a.m. Speaker Remarks

• Jeff Williamson, SVP, Operations, Performance Food Group

• Ryan Roberts, President, Performance Foodservice – Gilroy

• Davina Hurt, Board Member, California Air Resources Board

• TBD, California Energy Commission

11:30 a.m. Lunch, Site Tour and Zero-Emission Vehicle, Infrastructure and Technology Demonstrations

(AEM will be serving ice cream kept frozen by the sun)

• Alexis Clemons, Electromobility Sales Manager, Volvo Trucks North America

• Arcady Sosinov, Founder and CCO, FreeWire Technologies

Robert Koelsch, CEO, Co-Founder, AEM.Green

• Peter Schneider, Director Business Dev and Product Management, GridMarket

1:30 p.m. Event Concludes

Questions, or to RSVP: [email protected]


AEMSolarTechTRUZero EmissionsClean TechCleanTechTrendsPFGEarth DayPerformance Food GroupCold Chain TransportationLow Voltage DC MicrogridsLow Voltage DC Automatic Charging PadsAutomatic Charging Pads for Reefers
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Erika Feinberg, ESG & Communications Officer

Erika is the ESG & Communications Officer for Advanced Energy Machines (AEM) Erika is a #1 top selling author of Purpose, Passion & Profit with a Master’s degree in Human Dynamics. This book highlighted two decades of her innovative leadership style and service strategies as a CEO that created three market-leading businesses known for their disruptive and cause-related value. For decades, Erika has been speaking on stages and winning awards for her approach to service and ESG for businesses in three major market segments; medical, digital marketing, and software technology. She has also served CEO’s of some of the largest global brands in the world such as Oracle Corporation, Intel, Turner Broadcasting, Silver Lake, and Menlo Ventures. Erika is one of the founding investment partners in Social Venture Partners in Arizona, and a respected community programs leader, strategist, communications specialist, service strategies, and a leadership development turnaround expert. Similar to her AEM peers, she consistently exercises an innovative mindset, and a unique ability to bring breakthrough and life-enhancing innovations to market.

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Okay, there's one bonus reason why’s SolarTechTRU is the way to go.

You get the Koelsch
brothers, and how gives back.

Ron and Robert Koelsch have been innovating and commercializing disruptive technology for decades.

The AEM team has powerful backing, and they deliver.

Robert Koelsch, Co-Founder and CEO of, was awarded Alternative Energy Professional of the year by Thomson Reuters, 2022, and again for 2023.

The SolarTechTRU goes the distance more efficiently, reliably, cleanly, and safer than any TRU system on the market - and based on its innovative, patented design, and road test data, it's very likely no other TRU system will come close to its on-road safety and performance data anytime soon.

Zero Emissions, added safety, reduced expenses, and ESG achieved, 8 bolts at a time.

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