AEM Articles, Press Release & Blogs About the SolarTechTRU,, Robert Koelsch, and other cold chain miracles

Zero Emissions Achieved!

SolarTechTRU is setting a standard for zero emissions TRUs.

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Solving Decision Anxiety When It Comes to Carbon Reduction and your Zero Emissions TRU

February 16, 20243 min read

“We were shocked when we saw how quickly this investment into your SolarTechTRU pays back, ESPECIALLY when we compared it to the EV trucks we were considering buying!”

- Happy AEM Customer & Board of Directors


Here's a quick overview as to why the largest and best brands serving the cold chain industry, such as Performance Food Group (PFG), Albertsons, Safeway, UNFI, and PLM have chosen Advanced Energy Machines' Solar Tech TRU as the best choice of zero emissions TRU in place of diesel-powered TRU's for their refrigerated trailers - and the winning criteria they used.

In the meantime, here's a summary:

  1. Helps you avoid a very hefty EV truck investment.

  2. Completely eliminates the two year wait and millions in expenses associated with high-voltage charging and safety infrastructure.

  3. Completely eliminates diesel expenses, diesel soot, diesel toxins, and its proprietary efficiencies pulls barely any energy from the tractor.

  4. Runs on low voltage DC, so no electrocutions. Plus it runs independent from the tractor.

  5. No infrastructure costs, no regs on low voltage DC, no range anxiety whatsoever.

  6. Proprietary technology is heavily protected, so the tech is untouchable, is setting a new standard.

  7. Manufacturer ( is innovator and outstanding strategic partner when it comes to incentives, reporting, continuous innovation, and it's untouchable clean tech.

  8. Manufacturer ( also has proprietary and protected automatic AI charging system that eliminates human plugin oversights!

When it comes to carbon reduction, and achieving zero emissions for your refrigerated fleet, five major factors come into play in your decision making.


Making economics work for ROI on zero emissions reefer TRU conversions

The first major decision-making factor would be economics. How are we going to make this work financially for our operation? AEM figured this out.


Zero Emissions TRU Performance Data Comparisons

The second factor involves reliability and safety, for your people, for your facility, and for your operation. AEM delivers on multi-temp demands, reliability, safety, with low voltage DC, and with automatic, AI charging.


AEM customizes each of its ZE SolarTechTRUs to your trailers' missions

The third factor involves being able to customize your zero emissions refrigeration system with each of your trailers' missions.


The Koelsch brothers are groundbreaking engineers with decades of success track record behind them, as is their SolarTechTRU

The fourth major factor is, you want a manufacturer with decades of performance data behind their EV power systems technology, and the wisdom and experience it takes to keep finding incentives and properly managing the needed compliance paperwork.


Robert Koelsch, CEO AEM on Stage multiple years in a row for Cold Chain ZE Transportation - IFDA, ACTexpo

The fifth and final major factor involves being able to partner with the best choice of manufacturer who will properly support your operation, your evolving needs, and keep innovating and delivering, brilliantly, while the world keeps changing.

AEM's zero emissions SolarTech TRU, and their very safe, and patent-protected, low-voltage DC solar-electric power systems, deliver multi-temp precision, and have decades of performance and safety data behind it.

They customize each one of their TRUs to match the mission of your trailer, They've completely eliminated diesel, issues around plug-ins, and range anxiety.

AEM's proprietary technology also delivers completely safe, electrocution-free, and highly efficient solar farms for your operation.

Going green doesn't mean you have to go broke.

AEM is definitely the safe way to go.

Zero risk of electrocutions with the low voltage DC SolarTechTRU and AEM microgrids.

You also don't have to worry about investing all this cash into zero emissions and clean energy, and then discover that something more brilliant has come along that changes everything.

CFOs and Boards of Directors appreciate the total solution, economics, and ROI with SolarTechTRU

Boards of directors and CFO's like the benefits that come with AEM's low voltage DC, leasing terms, and automatic charging.

Doctor Ron, and Robert Kelsh have cracked the code on all 5 fronts.

AEM and SolarTechTRU are setting the standard, with untouchable proprietary technology for the TRU and for automatic AI charging!

AEMAdvanced Energy Machinescold chain transportationleasing for tru conversionszero emissions tru
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Erika Feinberg, ESG & Communications Officer

Erika is the ESG & Communications Officer for Advanced Energy Machines (AEM) Erika is a #1 top selling author of Purpose, Passion & Profit with a Master’s degree in Human Dynamics. This book highlighted two decades of her innovative leadership style and service strategies as a CEO that created three market-leading businesses known for their disruptive and cause-related value. For decades, Erika has been speaking on stages and winning awards for her approach to service and ESG for businesses in three major market segments; medical, digital marketing, and software technology. She has also served CEO’s of some of the largest global brands in the world such as Oracle Corporation, Intel, Turner Broadcasting, Silver Lake, and Menlo Ventures. Erika is one of the founding investment partners in Social Venture Partners in Arizona, and a respected community programs leader, strategist, communications specialist, service strategies, and a leadership development turnaround expert. Similar to her AEM peers, she consistently exercises an innovative mindset, and a unique ability to bring breakthrough and life-enhancing innovations to market.

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Okay, there's one bonus reason why’s SolarTechTRU is the way to go.

You get the Koelsch
brothers, and how gives back.

Ron and Robert Koelsch have been innovating and commercializing disruptive technology for decades.

The AEM team has powerful backing, and they deliver.

Robert Koelsch, Co-Founder and CEO of, was awarded Alternative Energy Professional of the year by Thomson Reuters, 2022, and again for 2023.

The SolarTechTRU goes the distance more efficiently, reliably, cleanly, and safer than any TRU system on the market - and based on its innovative, patented design, and road test data, it's very likely no other TRU system will come close to its on-road safety and performance data anytime soon.

Zero Emissions, added safety, reduced expenses, and ESG achieved, 8 bolts at a time.

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